With the prevalence of internet usage and infusion of social media in our daily life, consumers have become more visual now than ever.
Not only do they count on a website or app to look appealing, they also are more inclined to notice — and judge — if an image is an authentic one or one that is a stock photo. Does the image provoke a feeling? Does the image look real? Is it believable? These are the questions that consumers answer subconsciously. Unintentionally. This is what happens now with visually-savvy consumers.
A content-heavy landing page is no longer desirable. What is enviable are sites with eye-catching images that make the viewer feel something. A connection. A feeling. A desire to buy it, to attend it, to be a part of it. Whatever the business is, the images can make a consumer intrigued. It is then up to the total content of the pages to seal the deal with whatever the business is selling. Without the compelling images and a buttoned-up marketing strategy, consumers will exit the site.
You only have a few seconds to make a first impression.
So if you’re a business owner or you manage a business, take a look at your website and ask yourself, “What does my home page say about my business?” “Does it command my attention?” “Does it look modern and exciting, or boring and dated”?
As an example, I’ve attached print screens of Rice Business School‘s Before and After home page and program page. This was a recent Commercial Photography project I worked on, and I am very proud to be a part of it. I think you’ll agree that the Before and After are like night and day.
These are a few of the rotating images…
Websites have been vital for businesses for eons, but with each year, I believe that Commercial Photography has increased in its importance. What do you think? Can you have a great business without a strong web presence and imagery?