Did you know food waste contributes to global warming? If food waste were a country, it would come third after the U.S. and China in terms of its contribution to global warming! (Read this Washington Post article if you want to learn more or go straight to StopWaste.org.)
Partnering with Underground Agency and StopWaste to shoot an ad campaign that will educate and hopefully decrease food waste felt so good. We all need to step it up to help the environment!
The shoot involved photographing different families with produce. We had 2 long tables full of fresh fruits and vegetables to choose from — such as the most beautiful collard greens, carrots, sugar snap peas, basil, strawberries, and pears — so the entire studio smelled fantastic.
The challenge of creating emotive images in a studio environment was a big one (and may have allegedly caused tummy rollercoaster feelings the week before – ehem), but I had to remind myself to approach the shoot the way I would any other shoot: relax, have fun, and be myself so that my subjects can do all those things too!
The result: heartwarming images that take my breath away. ❤️ ️Now that’s a better kind of ‘warming’.
